Digital Marketing Tips to Boost Your Profile
When you’re making your business presence felt online, it can be difficult to set yourself apart from the market in general. The competition is quite tough and you’ll need to put in a little extra effort if you want to be noticed. Here are a few tips to ensure that your brand so won’t get lost in the shuffle.
Go for engaging content
Content is king is a phrase that is often repeated in marketing circles. However, people have been churning out content for years now. There are literally millions of words of content online. You need to be able to show something more than articles with a few keywords or so. This is where engaging content comes in. When people read your content, they should not just leave it behind. They should find it interesting enough that they would be willing to share it on social media and other channels. Creating content like this takes experience though, so be willing to learn.
Mobile marketing is the future
According to surveys, nearly a billion people all over the world own a smart phone. Now imagine being on the screens of at least a fraction of those phones. Mobile marketing gets you there. Creating a mobile presence can be done in a variety of ways. The simplest is to have a mobile-ready website for your product. If you want to get fancier, you can even opt to develop your own app. Just make sure that when the mobile revolution comes, you’ll be ready for it.
Never ignore visuals
The online world is a very visual medium. Never just settle for ad copy. You should be able to pair it with videos or graphics. According to a recent study, online articles paired with images get 94% more views. Pictures can paint a thousand words so pairing your short 300-word piece with a funny image can triple its value. Don’t just stop at static images. You may want to develop short videos or infographics. A minute-long video slide makes your readers feel more active than an article that take ten times that long to read.
Track your performance
Thanks to the digital age, marketers can properly monitor how their work performs. Trackers can check how many hits a page receives, how many people actually buy, and how long they stay at a site. Knowing these metrics, you will be able to analyze which works and which doesn’t so that you can further refine your strategy.